-Interdependence is reached unintentionally, like with Coke and Pepsi
-Business research and trends consider inter-organizational relations in terms of both competition and collaboration.
-in 1980's, many focused the business world on models of competition but then shifted to corporate strategy and association.
-Strategic alliance: limited control where there is no one strategy
-Should view struggle to attract a resource rather than to fight its absence
-How many executives and companies are deploying their resources to fight the drought when they
should be looking for ways to attract the moisture
- Individualism is encouraged at a young age
-Self- sufficient human being is an unattainable goal
-Human factors play a significant role in the successful implementation of any interdependent effort
- Society has become increasingly selfish
-basic truth of strategic relationships: We need each other.
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